10 Responses

1. NoSalt

   19|Nov|2008 1

   Oh man I fucking hate those commercials!!!

2. LapsedPacifist

   19|Nov|2008 2

   my wife and I hate those fuckers too. fucking nauseating.

3. EatSleepJeep

   19|Nov|2008 3

   it can only be Jared!

   vomit

4. LapsedPacifist

   19|Nov|2008 4

   I love how on the new one the woman is emailing her friends a play by play of the date. What a bitch, and what a smug shiteater the guy is.

5. slinky317

   19|Nov|2008 5

   They’re just as bad as the Kay commercials. I wouldn’t be surprised if they use the same advertising agency…

6. SICSICSEZ

   19|Nov|2008 6

   I hate the idea that jewelry is supposed to automatically mean something “special.” Sure, exchanging wedding rings I can understand, but fuck engagement rings and trying to please your wife/girlfriend with some shiny rock. Like we’re all cavemen or something. I know of so many women who say they’d be so pissed if their S.O. doesn’t get them a diamond whatever for their engagement/xmas/anniversary/etc. I don’t think they even want it for the pleasure of wearing it, I think they just want it to show it off to everyone they know.

   Ads like the Jared ones make me outraged on behalf of females (I’m a girl, in case it wasn’t obvious), and also embarrassed that so many females actually do buy into that shit. (If there needs to be an object involved, I’d rather be proposed to with a video game or a new laptop or something I actually want and could use…)

7. Ugly American

   20|Nov|2008 7

   I’ve always found the religious jewelery particularly disgusting.

   ” I want everyone to know I’m rich enough to support slave labor! “

8. st_gulik

   20|Nov|2008 8

   As an advertising manager working for a jewelry company I would like to say that the Jared’s, Kay’s and Shane Co’ commercials drive long steel spikes into my brain every time I hear them. Not because they’re competitors - I know of three other companies in town that have great ads - but because they are so unrelentingly wrong. If I was just a regular consumer I wouldn’t go to those businesses because of their ads.

   That being said, adornment has been around for a long time - it’s one of our oldest human traditions. And yes, there are many women who aren’t interested in jewelry, just like there are lots of guys who aren’t into football, but there are many more who are interested in both. Although I don’t think there is any other correlation between the two.

   One of the problems I see with the jewelry industry these days is that it isn’t trying to compete with other industries for your dollars. How much can you get an ipod for these days? Try to spend that much on a ring and most likely it’ll be crap. There are so many ways that you can make good jewelry that is less expensive and still durable and beautiful, yet the industry hasn’t been pushing for it. They all still want every guy to spend 5K on a single boring diamond ring. Which is lame.

   The coolest engagement ring I’ve ever had the luck to be involved with was a guy who made his own silver ring in a class that he took on purpose for this reason and then bought an alexanderite (very expensive stone) for her stone because she was a geology major and had loved that stone since she was a little girl. They’ve been married almost seven years now I think.

9. NicNicNic

   20|Nov|2008 9

   I hate expensive jewelry. I always feel like I am going to lose it or damage it. If you are going to spend money on me; get me a nice wacom, or a high end printer.

10. Rin

    06|Dec|2008 10

    I hate those commercials, but this is commercial world and any people do it for money..